Mirage Project Point Milano
Mirage Project Point Milano

Parliamo di Brand e Social con Robin Good

Personal Branding e Social Media

Giovedì 8 giugno 2017 dalle 19:00 alle 23:00

Evento: Conferenza
Speaker: Robin Good


Come utilizzare Internet per accrescere la propria credibilità, reputazione e visibilità online?
Sito web, blog, pagina Facebook, Twitter, Instagram, LinkedIn, Pinterest, pubblicità a pagamento? Tra le mille opzioni disponibili uno poi finisce per farne tante male o per arrendersi e non farne nessuna.

Ma non c’è un modo più semplice, organico e meno confuso di farsi conoscere ed apprezzare online senza dover impazzire su decine di fronti diversi? Come cambia il modo di fare comunicazione e marketing nell’era in cui tutti possono pubblicare e condividere contenuti online? Come fare per differenziarsi?

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C’è un nuovo modo di fare business e comunicazione online. Etico, pulito, upfront.
I suoi tre pilastri sono:

  1. Fare marketing online senza strillare ma creando relazioni, e coltivando un seguito di persone appassionate.
  2. Ottenere la fiducia, aumentando la propria credibilità e autorevolezza, attraverso la condivisione gratuita di contenuti di valore “pesanti”
  3. Aumentare le vendite ed il fatturato “ascoltando” quello che i tuoi fan dicono fra le righe.
Programma
  • Ore 18.30 registrazione
  • Ore 19-21 seminario
  • Cocktail a seguire


Robin Good

RobinGoodRobin Good is an independent web publisher, author, writer and speaker, and avid tester and discoverer of new tools who focuses on new ways to communicate, market, design and learn with the help of digital technologies. Prior to his Internet career, Mr. Good has worked extensively with large NGOs and non-profit organizations such as the World Bank, the UN, FAO and the World Food Program both as a digital publishing consultant as well as a trainer specializing in new learning and marketing opportunities offered by new media technologies. Robin Good has also held positions as TV on-air promotion producer, news information designer and video director for television ads and opening titles for RAI, Canale 5, Retequattro and Italia 1 channels, as well as one of Art Director in curating the corporate design and marketing communications strategies for many international brands and advertising agencies. Good has graduated from San Francisco State University in 1982 with a BFA in Experimental and Interdisciplinary Arts. His work has been mentioned in over 100 books and since 2004 he has been making his income exclusively from working online. In 2008 he was the first European individual to have invoiced over one million dollars to Google, and his previous main site, MasterNewMedia.org has published thousands of articles and guides for over ten years. His present focus is on personal branding: Helping both individuals and organizations become the go-to resources in their markets by gaining visibility, reputation, credibility and authority through the free sharing of value and by cultivating a community of passionate fans.

http://robingood.com
http://facebook.com/RobinGoodItalia
http://twitter.com/RobinGood

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