Mirage presents the exciting global launch of its exclusive new ceramic collection POPJOB, in collaboration with internationally-acclaimed Dutch design practice Studio Job, in Dubai on Wednesday January 25.
A New Aesthetic
POPJOB has been developed with the aim of discovering new possibilities for ceramics with an innovative approach. With an eye-catching wood-grain graphic in six shades, the POPJOB collection is unique in the ceramic sector, and explores an alternative aesthetic, colour and provocative style.
“While visiting Mirage, I noticed there was little use of relief and depth in some of their collections. Of course, I understand this in practical terms, but it gave me an idea: a transparent enamel coating on top of embossed tiles would create a smooth floor, while also giving a sense of depth,” says Nynke Tynagel, who founded Studio Job in 2000 with partner Job Smeets. “Some of the Mirage collection consists of ceramic parquet tiles and they look almost no different from a real wooden floor. Instead of this, we approached the wood structure in a more graphic way, exaggerating it and making a pop – like parquet with bright colours, nothing like reality.”
After graduating from the Dutch Design Academy in Eindhoven, Job Smeets and Nynke Tynagel established Studio Job with the Renaissance spirit, where traditional and modern techniques are combined to produce once-in-a-lifetime objects. Since then, they have become contemporary pioneers of personal expression and their designs can be described as Gesamtkunstwerk – a total art work or an all-embracing art form.
While Job likes to call their style ‘new gothic’, with perfectionism and uniqueness as its key features, Nynke describes it as a symphony orchestra, where a cohesive piece of music is created from an abundance of different sounds. Their motto and motivation is maximalism, which generates real stories featuring innovative artistic and visual characters.
The new range includes six colours in neutral and pastel tones, finished with a smooth, shiny surface obtained through an innovative “twin-surface” technique, which involves coupling a pre-vitrified layer of high-density technical porcelain to a thick layer of crystalline glass, ensuring unparalleled colour intensity.
The result is a high-gloss product with an intense pigmentation, a fundamental element of the collection, required by Studio Job to achieve the maximalist effect of the POPJOB project.