Mirage Project Point Dubai
Mirage Project Point Dubai

Design Agenda: 100% Design 2017

100% Design, the leading design trade event in the UK, returns to Olympia, London from 20-23 September 2017 for its 23rd edition, and this year promises to boast the largest number of Interior Designers and Architects from all over the world.

The famous exhibition will present over 400 leading design brands across five sections; Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands, featuring excellent options for modern interior design ideas.

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Gearing up for 100% Design in a couple of days, Mirage presents its ultimate design project, conceived through a collaboration with the Studio Job duo of Job Smeets and Nynke Tynagel, who are leading the international creative scene with their ornate, neo-Gothic, provocative style.

The PopJob collection, developed with the aim of discovering new possibilities for ceramics with an innovative approach, moves away from the imitative creations typical of the ceramic sector, exploring an innovative graphic and pop-art style.

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Why PopJob?

Nynke Tynagel explains it like this:

While visiting Mirage, I noticed there was little use of relief and depth in some of their collections. Of course, I understand this in practical terms, but it gave me an idea: a transparent enamel coating on top of embossed tiles would create a smooth floor, while also giving a sense of depth. We approached the wood structure in a more graphic way, exaggerating it and making a POP-like parquet with bright colors, nothing like reality.”

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The colour choice for PopJob comprises 7 shades, characterized by neutral and pastel tones: Pop White, Pop Beige, Pop Grey, Pop Blue, Pop Green, Pop Pink and Pop Black.

The innovative techniques used create a super glossy product, with intense pigmentation, suited to many different projects and styles: from Nordic to elegant, as well as contemporary and neoclassical.

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Who is Studio Job

Founded in 2000 by Nynke Tynagel and Job Smeets, both graduates of the Design Academy Eindhoven now based in Antwerp and the Netherlands. They redefine the applied arts for the contemporary age. Their collaboration has created highly expressive, mainly one-off or limited edition works, from the outset.

 

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